25% Discounts are available for all new clients & 50% for churches & non-profits.
Without making yourself known to the masses, You get Lost! In today's economy, that's just not acceptable. A Professional Copywriter and Marketer knows how to weave the stories and ideas. Understanding how to keep your customers engaged, and then wanting to know more about your business, is what I can do for you. I can keep your business in front of the people with the dollars to spend. Let's chat, and brainstorm together on keeping your business moving forward into the ever-changing tomorrows. Cynthia writes copy for Commercials, Email Sales Letters, B2B, B2C, Blogs, Newsletters, Voiceover and SlideShow Scripts/Text, E-Booklets, and White Paper Content.
Cynthia Specializes in the Christian Genre, but is Fluent in Most forms of Copy for the General Public.
Copywriting Video Promo of a Sales Letter
It’s three in the morning and you are still awake. What’s up with your mind that you can’t relax and get some much-needed shuteye?
Identify the Problem.
This is the easiest to start, you are awake and know you should be sleeping. The obvious answer may be the hardest to get past. To make matters worse, you have something pressing to accomplish in the morning and need to be at your best. But, here you lay awake in bed.
There are Steps You Should Take Before You Attempt to Sleep.
Three days ago, your boss gave you the assignment to be ready to give a presentation on Friday. You had the materials done months ago, your only assignment was to write down what you would say during your part in the presentation. You sat for hours staring at your computer screen. The words you wrote were fine, you didn’t think it would be a horrible presentation, yet you check and re-check the speech.
Problem: Your self-doubt and anxiety.
You are the correct person for this job. You were hired because you had the knowledge and experience to complete tasks set before you on time, and efficiently. You know you are more than capable to do the work, and that it is not beyond you to accomplish, and complete this job. Stop self-doubting your abilities. Easier said than done? Fine. Then let’s review…
Do not allow yourself to continue to criticize yourself and your abilities. Not everyone can deliver a presentation. If they all were able to do so, someone else could have been asked. Your boss asked you. This boss believes in your ability, you should, too.
Problem: You had a cocktail after dinner.
When you are preparing to give a presentation or any event where you must be at the top of your game, you shouldn’t drink alcohol or caffeine. The American Sleep Association has determined to have one drink before sleeping results in Alpha Brainwave activity. The Alpha brain waves happen when a person is awake. These brain waves are in metabolic break mode, awake, but in the resting phase. They are keeping your mind active. There should only be Delta waves during sleep, the regeneration and restorative phase. Caffeine is a stimulant and should also be avoided. The same could be said for nicotine and sugary sodas.
Solution: You Exercised Today.
You went to the Gym today. That is a great activity any day, but especially on days when getting a good night’s sleep is essential. Exercise uses your excess energy stores and makes your body look forward to resting. People who exert energy during strenuous exercise tend to sleep soundly and for more restorative healing powers. It results in better alertness and feeling like you are on top of your circumstances.
Solution: You had Sex.
As with exercise, sex, where orgasm is achieved, is relaxing at night, but energizing in the morning. The exertion and release of endorphins will bring a sense of calmness and lull you into a deep sleep.
Solution: You Prayed.
Studies have shown that people who have a faith in an almighty power greater than themselves when in meditative prayer or while practicing yoga, will relax and release the tight hold they have on their consciousness and sleep. Having a faith to lean on when there are matters that trouble the mind will find solace and comfort that they are not handling the troubles alone.
The Best Scenario Could Be…
You went to the gym today. You went to your job and ate a good dinner. You had satisfying sex and didn’t drink after dinner. You fell into a deep relaxing sleep and awoke ready to meet that presentation head-on. You delivered a terrific speech and impressed your boss. Very good! Now is the time to celebrate.
What is the core of your business ?
I am a copywriter that specializes in the Christian sector, but works in all general areas as well. I write B2B, B2C, white papers (e-booklets), case studies, articles, press releases, newsletters, text for slideshow videos that I produce, and scripts for commercials. I am a soprano vocalist and a voiceover artist. I am an award-winning author of my personal workbook for a person’s walk with God, published 2014, and an e-booklet for people wanting to surprise their dinner guests with a 5-star restaurant preparation of an authentic Caesar salad. Both available on Amazon.com.
Describe your organization.
I am a sole proprietor. I have my office in my home. I am fully functional on my computer with Office and Word documents. I have my own home studio for voice recordings and can edit and mail voiceovers in mp3 or wav formats.
What is the size and structure of your organization?
Because I wear many hats, I have to prioritize my obligations according to how much work a certain business requires. If I am working with a client on a copywriting contract, depending on what is needed, this takes first priority. If I have a church service I am serving that coming Sunday, I’ll pray and work on a sermon, second on the priority list. I also continue my education with online and also on campus courses. These don’t require a lot of time, a few hours a week, and are third on my list. I work with my network marketing businesses a dozen hours each week. My music singing in choirs and for the veterans are spread out over the year and I give some time to them. It is all voluntary and important to remain busy and involved with community service. Church committees and meetings are held once a month in the evenings. I am busy almost every day with one or another hats. I only will sing or offer a sermon on Sundays. Saturday is reserved for my husband and son, relatives, and fun, unless I’m out of town on business. All of my work is scheduled Monday through Friday.
What solutions/services does your organization offer to your clients? Depending on what type of copy is required by my clients will determine what service I am writing for them. If I am producing a video, or if my voiceover is required, I make sure deadlines and objectives are met on time and complete. I will honestly deal with my clients on time and ability to meet the requirements they have for each contract. It is my bond and responsibility with God that I follow honestly and with integrity for all I am involved in business with. I will always tell a client what I believe I can and cannot do for them. If I think a project is something I can’t handle, I can refer them to another person that works in that field, or allow them to find another. If I don’t believe I can give 100 and 10 percent to a project, I will let my customer know that I can’t take on this project. That being said, it also keeps the door open with that customer to work with me in the future on other projects. I am of the faith that kindness and honesty in business is necessary and my integrity as a business person is paramount. I will never lead a customer on and let them believe that I am able to do something I can’t, but I am always in the process of increasing my knowledge base, and if I can’t do something currently, doesn’t mean that I won’t learn how to do it for the future. This is why continuing education is so important.
What is your unique selling proposition?
I am not a young woman who is fresh out into the world. I have lived and am living a life of excitement and adventure. I have traveled extensively and lived in many different life circumstances, from homelessness, to opulence. I have lived in a hospital and in a commune. I have been married for thirty years and I am a mother of a 35-year-old and successful son. I have had very hard and trying times, and an easy and comfortable life. As a writer, I am capable of putting all of my life’s experiences into a persona of another person and write to them. I am an easy-going conversationalist. I write from my own experience. I know firsthand of the dregs of society, and the rich and famous. The addicts and those that made themselves better human beings. I have seen and experienced bad and worse, and have found a better life because of it. I know people. I see people. This is my unique selling proposition, my ability to express what a company is selling or needing and bring it to life in the copy I write. People will identify with my words, because they see themselves, and what they did or how they reacted. My words live in their minds and I walk them through the steps to purchase. A young person who is just beginning their journey in life, can only suppose what people did, or how they’ll react. I first lived it myself, so I can write from my own experience, and how to overcome the bad and make it the best.
Why would a potential client choose you to work with your firm over your competition?
When people speak to me over the phone, or meet me in person, they hear the hope and the smile I wear on my face. I am the proverbial optimist in a society that truly needs more hope. When a person reads my copy, they fully understand what it is that I set out to convey. I am not sending out a trump card to over take my competitors. I work side by side with them and refer to them when I am unable to perform a project due to lack of my ability in a certain area, or from some time constraints I may have. I won’t take on a project if I can’t give it 100%. My bond with God requires honesty and integrity. I honor that bond.
Any other information you would like to share ?
People fascinate me. The way they operate in our world today, determines whether or not I will have a working relationship with them. If they are hardworking, upright with mankind in mind, and not out in business to rip people off, then I am game to do my best and give my best work to them. I like people that take a genuine interest in others, whether employee or person on the grocery line. The way those people respond to and with others says a lot about that person. Those that are concerned with the world and the situations we live in daily, and choose to make something better for others as well as themselves: Those are the ones I find myself drawn to and have the most in common with. The ones that hear the music in the air when they walk outside, and see the beauty in something as simple as a leaf or blade of grass. I look to see where God touches the hearts of His people and find the good and glory in it. I like to see a person smile back at me when I smile at them. I like to see people truly enjoying life and all it offers. The people that are grateful for being alive and trying hard to make their life and everyone’s life around them even better. Those are the people I call kindred spirits. Those are the ones that make life better for everyone. Those would be my perfect clients, the ones I call friend.